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by Courtney Elmer | PodLaunchHQ.com
This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert. Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from). So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that
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One of the most common pieces of podcasting advice might also be one of the most misleading. And if you've ever been told to "just keep podcasting," this episode will help you know when that advice is right for your show and when it isn't. Podcast Hall of Famer and School of Podcasting host Dave Jackson joins me to unpack why the best podcasting advice isn't universal and how to avoid following advice that sounds right but leads you in the wrong direction. Hit play and let's dive in. … 1:23 –...
Before a new listener gives you 20, 30, or 60 minutes of their time, your podcast has to convince them it’s worth it. And if your cover art, podcast name, description, episode titles, or show notes fail to do that job, you can drive more traffic to your show all day long without seeing much growth. I recently joined Jordan Blair on Buzzsprout’s Buzzcast to put their show to the test using the five Podcast Content Gatekeepers® that determine whether a potential listener clicks, scrolls past, o...
Ever wonder why optimizing one part of your podcast doesn’t always improve its performance as a whole? That question is at the heart of what we’re building with the PodLaunch OS®, and in this special episode, my eight-year-old son takes over the microphone to ask why I spend so much time studying podcasts, how host decisions shape listener behavior, and why, according to him, it involves a lot of “scribble scratch circles” and possibly some undercover spy work. For a behind-the-scenes look at...
The hardest part about growing a podcast isn't knowing what to do next. It's knowing what to fix first. That's why so many hosts spend months chasing better titles, stronger SEO, bigger guests, or more content. Every one of those could be the right answer. Every one of them could also waste the next six months of your life. In this episode, I'll show you how to pinpoint exactly where your podcast performance is breaking down right now, so you can go from hoping your podcast grows to eng...
If your podcast isn't growing, your metrics are the last place you should look. Every download, play, and retention graph only tells part of the story. Which means you can spend months improving your podcast without ever knowing whether you're fixing the right problem. Every podcast's performance is shaped by two key decisions. Once you understand how they work, you'll never think about growing a podcast the same way again. Ready to find out what your podcast metrics aren't telling you ...
Everyone’s trying to teach you how to grow your podcast. Do SEO. Add video. Write better titles. Improve your production. But what if almost everything you thought you knew about growing a podcast is backwards? That's the question I've spent the last six years working to answer. Because until you understand what drives predictable podcast performance, every decision you make for your show is still a best guess. Let's fix that. Hit play and let's dive in. … 1:01 – The Truth About Why I Started...
Knowing where listeners discover podcasts is only half the battle. The bigger challenge is turning that knowledge into a repeatable strategy that helps more people find your show month after month instead of hoping people stumble across your podcast. Roger Nairn from JAR Podcast Solutions is back to break down how to turn one podcast episode into multiple ways to get discovered, why more podcasters are building for YouTube first, and how to create viral podcast moments people can't wait to se...
New data reveals that podcast discovery has changed, but most podcasters haven't changed with it. If you're still expecting new listeners to find your show inside Apple Podcasts or Spotify, you're overlooking the top places podcast listeners are discovering new shows today. Roger Nairn from JAR Podcast Solutions is here to unpack why podcast apps are not best place to grow your audience, how to choose the right platforms to market your show, and three podcast marketing strategies circa 2015 y...
This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert. Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from). So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that
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