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by Courtney Elmer | PodLaunchHQ.com
This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert. Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from). So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that
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Most podcast hosts focus on teaching something valuable, but valuable content isn't what keeps listeners listening. And when attention drops halfway through an episode, listeners stop caring about what you say next. TedX speaker and professional magician Jimi Gibson is breaking down why listeners mentally check out of episodes (even when you’re giving great info), the common mistakes that make people skip ahead or click away from your episode, and the psychological framework behind open...
If “good content” were enough to grow a podcast, more shows (including yours) would have listeners bingeing every episode the second it dropped. Instead, plenty of podcasts with valuable content struggle to hold attention long enough to grow, build trust, or drive action. TEDx Speaker and professional magician Jimi Gibson conducts a live experiment here on the show to explain why some podcasts feel impossible to turn off, the 3 brain chemicals that influence whether listeners stay engaged or ...
I’m breaking down the three podcasting mistakes to avoid that can make listeners lose interest quick, plus 4 words that reveal you’re overexplaining, the guest interview habit that can turn a great interview into a frustrating listen, and the 2 words that make you sound less credible behind the mic. You’ll learn where these habits show up in podcast conversations, why listeners pick up on them faster than you think, and what to do instead if you want listeners finishing your episodes, trustin...
Most podcast launch advice focuses on hitting publish. Almost none of it teaches you how to launch in a way that helps listeners actually find, follow, and hit play on your show. In this rapid-fire Q & A episode, I’m answering what to do when you’re launching a podcast with zero listeners or social proof, how to design a show that attracts the listeners you actually want, and why forcing yourself outside your comfort zone too early can make podcasting harder to stick with. If you want to ...
Everyone is talking about video podcasting right now. Almost nobody is talking about what it takes to do it well without turning your audio show into a full-blown production. Alban Brooke, Head of Marketing at Buzzsprout, shares the one question podcasters should ask before adding video, why most hosts spend too much on gear too fast, and the reason audio-first podcasting still has a major advantage despite all the industry hype around video. If you’ve been wondering whether adding video is w...
Apple Video Podcasts are here, Amazon is following suit, and every podcaster is asking the same question: “Am I missing out if I’m not on video?” But the answer is a lot more nuanced than the internet makes it out to be. Alban Brooke, Head of Marketing at Buzzsprout, breaks down the massive difference between how Apple, Spotify, and YouTube handle video distribution, the upsides (and downsides) of relying too heavily on algorithm-driven discovery, and what audio-first hosts need to understand...
Spotify has rolled out AI-curated playlists that claim to match listeners with shows like yours. Sounds like a win for podcast discovery... but is it? In this podcasting trends episode, I test podcasting tools like this one and give you the unfiltered breakdown of whether they’ll help you grow your show or not. You’ll see whether AI-curated playlists are here to stay and how Spotify decides who get recommended. If you want to know whether Spotify’s AI-curated playlists are worth your time (or...
You’ve heard of Podcast SEO. You’ve probably even tried using AI to “optimize” your podcast. But if your show still isn’t showing up for the right keywords when listeners for search your topic, you don’t need more episodes or more downloads to get found. You need to know how to get Apple and Spotify to match you with the right people. That’s why I invited Philip Pape, host of Wits & Weights, to break down how he’s using Podcast SEO to bring more listeners to his show without recording any...
This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert. Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from). So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that
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