Episode 8: Two Opinionated Founders on Dupe Culture, Sustainability and Giving a Shit

Being a beauty brand founder is hard enough, being an eco-conscious, science-led, consumer-protecting founder is even harder. That puts Charlotte Palermino in another stratosphere. Brand founders are often told to stay out of controversy and take advantage of viral marketing trends. Charlotte and I discuss exactly what it means to ignore that advice, and why we think today's consumer is smarter than people give them credit for. This candid conversation holds nothing back because controversy is just a cover for consumer literacy. Let's talk what clean beauty actually means, why corporate America lies to our kids about planetary pollution, and what the future holds for the beauty consumer.