
Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests.
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Why AI-Driven Marketing Fails Without Fresh Identity Data, with Experian's Matt Tipperreiter and AtData's John Oronte

Your AI-Built Marketing Mix Model Is Fast. But How Do You Know It's Right?

Locality's Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets

ChatGPT Ads Are Here. Now Comes the Hard Part.
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