Remember

Neuroscience suggests that when we feel a strong emotion (good or bad) it encodes as a memory in our brain. In this episode Carly Sweeney, Director at Universal Design Studio, and Lyn Harris, Founder of Perfumer H, explore the idea of memory and its relationship to user experience. How can human senses such as touch and smell come into play when considering the design subtleties that define a product, service, or architectural space? And what role does “remembering” provide when looking to create new memories or experiences in a person’s future?Inside Out is an original audio series from Universal Design Studio and Design Anthology UK exploring how human behaviour and design connect.