Inside Games News and Podcasts

EA Launches New In-Game Ad Platform for Brands - Inside Games Daily

June 16, 2026·13 min
Episode Description from the Publisher

Check out our Patreon for a daily Lawrence Select™ Meme: https://www.patreon.com/insidegamesYTJoin the Inside Games notification Discord server for alerts when we publish new videos: http://discord.gg/ArvphbMPFJHosted by:Lawrence: http://twitch.tv/sirlarr | Bruce: http://twitch.tv/brucegreene Edited by: Shooklyn: https://linktr.ee/ShooklynSources --https://www.gamespot.com/articles/ea-announces-new-plan-to-launch-ads-directly-into-gameplay-after-working-on-in-game-ads-for-decades-already/https://news.ea.com/press-releases/press-releases-details/2026/Electronic-Arts-Introduces-EA-Advertising-Launching-Brands-Directly-Into-Gameplay-and-Live-Experiences/https://www.gamespot.com/articles/ea-removes-in-game-ads-from-ufc-4-after-backlash/1100-6481859/https://www.venatus.com/blog/the-evolution-of-ads-in-video-gameshttps://www.reuters.com/article/technology/obama-buys-first-video-game-campaign-ads-idUSTRE49EAGL/https://www.gamesindustry.biz/take-two-boss-zelnick-says-it-would-be-unfair-to-put-ads-in-premium-games

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