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by Inside Aesthetics
Inside Aesthetics (IA) is the world's most listened to podcast for cosmetic injectors and aesthetic businesses. Co-hosted by Dr Jake Sloane & David Segal, each episode explores injectable-related content, aesthetic topics and insider business knowledge. New episodes are released every Friday. Disclaimer: If you are a patient seeking medical advice or treatment-related information, you should seek the help of a qualified medical professional and have a bespoke, in person consultation. The information shared on our podcasts for entertainment only and is aimed at health care practitioners in our industry.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago49 min
Ep 372 Cosmeceutical Skincare: Building Ultraceuticals and Choosing Products That Work | Dr Geoffrey Heber
How do you know if a skincare product actually works? Dr Geoffrey Heber is a Sydney doctor, former GP and founder of Ultraceuticals, the Australian cosmeceutical skincare brand. One of the pioneers of cosmetic medicine in Australia, he started with collagen fillers and peels in a plastic surgery practice before co-founding an integrated cosmetic medical clinic in 1988. He shares why he built a professional-only skincare brand with its own lab and chemists, how a product goes from idea to market, and his views on PDRN, K-beauty, protecting partner clinics from online competition and what skin can add to clinic revenue. This episode was made in partnership with Ultraceuticals. Special Give away and Offer: For clinics in Australia, New Zealand and the USA - two lucky clinics will win the Ultra MD range & apply for 25% off your opening order for clinics approved as stockists: insideaesthetics.com/ultraceuticals.html Get clinical and business education, practical tools and access to all of our WhatsApp chats with a 14-day free trial subscription to our IA Community app: insideaesthetics.com/app What you'll learn: How to judge whether a skincare product works, and why clinical testing of the finished product matters The evidence-based basics: daily broad-spectrum sunscreen, retinoids, niacinamide and vitamin C Why before and after photos are the best tool for keeping patients on their skincare How a cosmeceutical goes from concept to market: formulation, stability and clinical testing Why the marketing of topical PDRN ran ahead of the science How skin products and treatments can reach 10 to 30% of clinic revenue Guest: Dr Geoffrey Heber, Founder of Ultraceuticals, Sydney, Australia Hosts: Dr Jake Sloane, IA Co-founder & Facial Aesthetic Doctor. Instagram: @drjakesloane. Website: drjakesloane.com David Segal, IA Co-founder & Business Consultant. Instagram: @david_insideaesthetics. IA Business: insideaesthetics.com/ia-business.html Chapters: 00:00 Introduction 01:41 How Did Dr Geoffrey Heber Start in Cosmetic Medicine? 07:48 What Were the Early Days of Botulinum Toxin Like? 10:29 Why Start a Skincare Company? 14:14 What Is the Difference Between a Cosmetic and a Cosmeceutical? 17:59 How Should Clinicians Choose Skincare That Works? 20:20 Is Topical PDRN Marketing Ahead of the Science? 21:51 What Are the Evidence-Based Skincare Basics? 26:39 How Does a Cosmeceutical Go from Concept to Market? 32:32 What Should Patients Use at Home? 38:26 How Do Ultraceuticals, Ultra MD and Ultra Professional Differ? 40:04 How Does Ultraceuticals Protect Partner Clinics? 44:35 What Can Skin Add to Clinic Revenue? 47:17 What's Next for Ultraceuticals? Follow the Inside Aesthetics Podcast on Instagram: @insideaestheticspodcast Links from this episode: Full show notes and transcript: insideaesthetics.com/ep-372-cosmeceutical-skincare-ultraceuticals-geoffrey-heber.html Disclaimer: insideaesthetics.com/disclaimer
- 1 weeks ago49 min
Ep 371 Accountant Errors, Quiet Weeks & New Product FOMO | Dr Jake Sloane & David Segal
Would you spot it if your accountant got your numbers wrong? Do you get FOMO when new toxins, fillers or other products launch? Get clinical and business education, practical tools and access to all of our WhatsApp chats with a 14-day free trial subscription to our IA Community app: https://www.insideaesthetics.com/app.html?ep=371 Dr Jake Sloane and David Segal tackle some common themes and questions that keep coming up in their work. Hear how a doctor's accounts revealed GST (Australia's goods and services tax) missing from his treatment pricing and accounts left unreconciled for months, and why every clinic owner needs a basic understanding of their own numbers. They then cover staying even-keeled through quiet weeks, why there is no need to rush into new products, and how to judge who to trust when everyone in the industry seems to be selling something. Chapters: 00:00 Introduction 01:15 What Are Today's Topics? 04:37 What Happens When Your Accountant Gets It Wrong? 12:58 What Should You Ask Your Accountant? 16:15 How Do You Stay Even-Keeled Through Quiet Weeks? 18:59 What Is Your Plan If You Fall Below the Red Line? 25:09 What Does a Clinic Actually Need to Stock? 27:01 Why Do Clinics Rush Into New Products? 30:25 How Do You Assess a New Product? 33:26 Can You Trust Company-Funded Studies? 37:58 What Should You Plan Before Switching Toxins? 39:57 Is the Industry Becoming a Pyramid Selling Scheme? 42:01 How Do You Choose a Business Coach? What you'll learn: What to ask your accountant so you can sanity check your profit and loss and balance sheet Why bulk stock buys distort monthly profit, and why your accountant needs a monthly stock report How to set a weekly red line and plan for quiet weeks before panic sets in What a clinic actually needs to stock, and why fewer products can mean better margins How to assess a new product, and company-funded studies, before you buy How to check the track record of business coaches and educators Hosts: Dr Jake Sloane, IA Co-founder & Facial Aesthetic Doctor. Instagram: @drjakesloane. Website: https://www.drjakesloane.com/ David Segal, IA Co-founder & Business Consultant. Instagram: @david_insideaesthetics. IA Business: https://www.insideaesthetics.com/ia-business.html Follow IA Podcast on Instagram: @insideaestheticspodcast Full show notes and transcript: https://www.insideaesthetics.com/episodes.html Disclaimer: https://www.insideaesthetics.com/disclaimer.html
- 2 weeks ago49 min
Ep 370 What's Trending in Aesthetics (Chapter 20) | Dr Jake Sloane & David Segal
Episode 370 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 20 we delve into: A serious complication following periorbital filler in a 26-year-old woman - rupture of the globe of the eye. An alleged firebombing at a cosmetic clinic in Bundoora, Melbourne - and the importance of insurance, business interruption cover and crisis communication. The fatal shooting of Marbella cosmetic surgeon Dr Alexander Aslani - raising questions around practitioner safety, complaints escalation, life insurance and wills. The growing influence of lay influencers in skincare marketing - and the tensions between professional expertise, advertising restrictions and misinformation. 00:00 Introduction 00:42 Hosts And IA Community 01:45 Episode Preview Warning 02:52 Eyeball Rupture Case 09:19 Takeaways And Referral Plans 11:06 IA Community App Break 11:42 Melbourne Clinic Firebombing 14:15 Insurance And Business Continuity 21:30 Doctor Shot In Clinic 23:11 Murder Motive Speculation 23:59 Life And Income Protection 27:00 Clinic After A Death 27:53 Wills And Probate Basics 31:00 Complaints And Safety Plans 34:00 AI Notes And Clinic Tools 35:08 Influencers Vs Professionals 37:35 Regulation And Free Speech 46:01 AI Truth And New Era 47:52 Wrap Up And Community ALL OUR LINKS & CONTACT INFORMATION JOIN OUR WHATSAPP COMMUNITY DOWNLOAD OUR APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up: CLICK HERE
- 3 weeks ago39 min
Ep 369 The Nurse who took the regulator to a tribunal - and won | Nicky Tzimas
Episode 369 hosts Nicky Tzimas (Nurse Practitioner from Melbourne, Australia) In this episode we learn about Nicky's unprecedented battle towards achieving Nurse Practitioner (NP) endorsement in aesthetic medicine. With more than 35 years in nursing and 18 years in aesthetics, Nicky shares the struggles she faced when the Nursing & Midwifery Board refused to accept that an aesthetics background was suitable for a NP endorsement. Nicky challenged this decision at a tribunal and won, seemingly now establishing a pathway for more Nurse Practitioners to graduate within the aesthetics field. 00:00 Introduction 00:41 IA Community App Update 02:09 Meet Our Special Guest: Nicky Tzimas 04:49 NP Pathway Basics 06:17 Costs Hours Advanced Practice 07:52 AHPRA Delay And Reversal 09:47 Appeal To VCAT 11:04 Why Aesthetics Was Dismissed 12:35 Why Become An NP 14:54 Withheld Endorsement Evidence 18:35 Emotional Toll And Impact 20:15 Taking On The Regulator 22:38 Aesthetics Under Fire 24:25 Winning The Tribunal 25:42 University Gatekeeping 28:57 Landmark Case Impact 30:41 Rebuilding Confidence 31:40 Staying Compliant 32:51 Costs And Legal Preparation 34:02 Life As A Nurse Practitioner 35:46 Mental Health In Consults 37:35 Thanks And Next Steps 38:41 Wrap Up VISIT OUR WEBSITE DOWNLOAD OUR NEW APP IA COMMUNITY: APPLE DEVICES ANDROID DEVICES THEN ACTIVATE YOUR FREE 30 DAY TRIAL (after you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS
- Oct 8, 20261h 10m
Ep 368 How AI boosts or hides your brands visibility online | Rick O'Neill
Episode 368 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK) In this episode, we welcome back Rick to unpack how AI is changing the rules of digital marketing and SEO. We discuss Google's AI-driven search, declining website traffic, and why clinics need to think beyond traditional online practices. Rick explains why authoritative, original content, strong reviews, local profiles and third-party mentions still matter when it comes to being recommended by AI. We also explore what happens when patients start using LLM's like ChatGPT or Claude for healthcare advice - and how wrong this can be. We cover the importance of multi-channel marketing, patient nurturing, 'speed-to-lead', and how AI chat and phone agents could change the way clinics convert enquiries. 00:00 Introduction 01:51 Meet Our Returning Special Guest Rick O'Neill 02:58 RISE Summit Highlights 05:00 What Changed Since Last Time 06:19 Google AI Overviews Impact 13:56 AI Accuracy And Patient Plans 17:45 Google Vs ChatGPT Usage 20:38 New Search Results Layout 24:07 How To Win In AI Search 31:39 Original Content And E-E-A-T 33:13 Reviews And Aussie Rules 34:41 Compliant Content Strategy 36:10 Mining Your Patient List 36:54 Events That Fuel Marketing 39:22 Webinars That Prequalify 41:33 AI CRM And Chat Agents 43:12 Competition And Speed To Lead 53:47 Luxury Positioning Not Commodities 57:32 Avoiding AI Content Slop 01:00:36 Three Actions To Take Today 01:03:28 Future Of Humans And Agents 01:05:54 Services, Resources And Wrap Up VISIT OUR NEW WEBSITE JOIN OUR WHATSAPP COMMUNITY DOWNLOAD OUR APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN TRY A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS
- Oct 1, 202651 min
Ep 367 Are You Just a Commodity? | Dr Jake Sloane & David Segal
Episode 367 showcases our hosts Dr Jake Sloane & David Segal. In this episode, we dive into how clinics can build a strong brand and create lasting patient loyalty in an increasingly competitive aesthetics industry. We discuss why injectors and clinics should move beyond competing on products, units and price, and instead focus on the skills, outcomes and experience that they provide. We explore the importance of defining your patient avatar, understanding your patients journey, building trust through every touchpoint, and creating education-led content rather than relying on product-focused marketing. We also share practical ways to improve the clinic experience, strengthen post-care, use automation effectively, and build a brand that feels authentic and consistent. div:has([data-free-thinking-preview-answer=true])+:is(.text-message,.relative:has(>.text-message))]:-mt-2 grow"> 00:00 Introduction 01:25 Are You A Commodity? 04:53 Brand Over Products 07:17 Skills Not Mls 10:38 Product Marketing Caveats 11:40 IA Community App Break 13:16 Lovemarks And Patient Avatar 21:54 Audit The Patient Journey 25:19 Clinic Experience Fixes 27:59 Front Desk Brand Impact 28:30 Staffing Challenges 29:16 Branding Done Right 32:15 Consultation Wins Trust 34:44 Post Care Touchpoints 37:04 Texts Over Emails 38:03 Social Media Without Products 39:41 Build Slowly, Stay Authentic 41:46 Social Media Vs Word Of Mouth 44:44 Audit Your Patient Journey 46:08 Map Workflow Automations 47:01 Steal From Great Brands 49:45 Wrap Up And Community ALL OUR LINKS & CONTACT INFORMATION JOIN OUR WHATSAPP COMMUNITY DOWNLOAD OUR APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN TRY A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS
- Sep 24, 202656 min
Ep 366 The Business of Injecting (Chapter 24) | Lisa Price
Episode 366 hosts Lisa Price (Founder and Director of Jade Cosmetic Clinic) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 24 we discuss Lisa's 21-year journey building Jade Cosmetic Clinic. We learn how she moved into aesthetics after a career in midwifery to opening her first clinic in Cairns - then eventually expanding to two and then three clinics. Lisa shares the brutal realities of growing an aesthetics business, including the challenges of staffing, scaling, theft and deciding to closing one of her locations. We also talk about leadership, knowing your numbers, getting the right business support, and how marketing and patient acquisition have changed over the years. Lisa opens up about the personal side of running a business, including family, boundaries and planning for the future. div:has([data-free-thinking-preview-answer=true])+:is(.text-message,.relative:has(>.text-message))]:-mt-2 grow"> 00:00 Introduction 00:58 Meet Our Special Guest: Lisa Price 02:28 Podcast App Chat Feature 03:19 From Midwife To Aesthetics 07:06 Opening Her First Cairns Clinic 08:19 Early Clients And Privacy 10:39 Learning Injectables Safely 13:16 Business Basics And Mentors 15:21 Scaling Up And Staff Risks 17:59 Closing A Clinic Location 20:32 Staffing Challenges And Leadership 22:33 How Business Changes You 26:29 Managing Younger Staff 28:35 Coaching Benchmarks 29:35 Boss Vs Friend 30:33 Management Style Tips 32:41 Building A Client Base 34:50 Social Media Limits 35:57 Regulator Raid Story 40:59 Aftermath And Rights 43:02 Biggest Business Lessons 44:39 Family And Boundaries 47:20 Exit And Succession Plan 48:39 Choosing A Business Coach 50:48 Start Again Advice 52:51 Final Thanks And Community ALL OUR LINKS & CONTACT INFORMATION RSVP FOR OUR FREE WEBINAR WITH DR LONNY GREEN DOWNLOAD OUR APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN TRY A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up): FOR HEAL
- Sep 17, 20261h 0m
Ep 365 'Regenerative Aesthetics is bullshit' | Dr Steven Harris
Episode 365 hosts Dr Steven Harris (Cosmetic Physician from London, UK) In this episode, we discuss the growing use of the term "regenerative aesthetics" and what regeneration actually means from a scientific perspective. Steven challenges the terms "collagen stimulation", "biostimulation" and the claims made about common treatments including polynucleotides and exosomes. We also discuss industry hype, conference sponsorship, his concept of "collective drift", the importance of independent research, accurate before-and-after photography and what better research should look like. 00:00 Introduction 01:17 Meet Our Special Guest: Dr Steven Harris 04:56 Conference Sponsorship Debate 08:59 Defining Regenerative Medicine 11:03 App Plug And Live Chat 12:04 Collagen Vs Regeneration 16:06 Who Fuels The Hype? 18:59 Hierarchy Of Hype Breakdown 21:43 Evidence Quality And Clinic Choices 24:34 Hyalase Analogy And Evidence Bar 29:20 Collective Drift And Anecdotes 30:42 Rejuran Evidence Problems 31:28 Commerce Vs Science 33:31 Exosomes And PN Risks 35:20 Consent And Placebo 37:45 Bad Before And After Photos 41:01 What Studies Are Needed 45:33 Brand Loyalty And Discounts 50:08 Patients Requesting Brands 55:30 Rethinking Regenerative Aesthetics 56:33 Ultrasound Filler Research 58:33 Wrap Up And Call To Action 59:40 Community App Outro RSVP for our 2nd Unfiltered LIVE with Dr Lonny Green DOWNLOAD OUR NEW APP IA COMMUNITY TO JOIN OUR NEW IA PODCAST CHAT : DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and created a profile): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS
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About Inside Aesthetics
Inside Aesthetics (IA) is the world's most listened to podcast for cosmetic injectors and aesthetic businesses. Co-hosted by Dr Jake Sloane & David Segal, each episode explores injectable-related content, aesthetic topics and insider business knowledge. New episodes are released every Friday. Disclaimer: If you are a patient seeking medical advice or treatment-related information, you should seek the help of a qualified medical professional and have a bespoke, in person consultation. The information shared on our podcasts for entertainment only and is aimed at health care practitioners in our industry.
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