199_ Restoring Volatile Compounds with True Terpenes Daniel Cook

Much of the complexity of the cannabis plant stems from its aromatic compounds beyond terpenes, such as sesquiterpenes, aldehydes, esters, and ketones, and sulfur compounds, which are difficult to preserve during cultivation and extraction. In this episode, I sit down with Daniel Cook, CEO of True Terpenes, to discuss the company's Head Stash product line and its ability to preserve volatiles and restore a strain's true expression. We also discuss the future of sensory science in cannabis, the need for a shared language around aroma and flavor. Cook shares his perspective on the future of cannabis beverages, global markets, and how better understanding the plant's complexity could shape the next phase of cannabis innovation. https://trueterpenes.com The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal. Get in touch with pam@InnovatingCannabisPodcast.com.LinkedIn   Twitter   InstagramPlease like the show to help us reach more listeners🙏🏻  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.