Ben Lakin: From Tattoos to Identity? How Innovation Helps People Become Who They Are

Professor Matt Freeman is joined by Ben Lakin of No Regrets to explore how AI is transforming the tattoo consultation process - and what this reveals about identity. As tattoos become more personal, the challenge isn’t design - it’s confidence. Traditional consultations struggle to translate abstract ideas into something permanent, creating uncertainty. No Regrets is tackling this with AI-powered tools that help customers visualise and connect with designs before committing. The result? A shift from choosing an image to expressing identity. This episode reframes innovation not as technology alone, but as a way of helping people feel confident enough to become who they are. Hosted on Acast. See acast.com/privacy for more information.