Cannabis Payments: J.P. Morgan Exec's Journey to Payrio

In this episode of Inner Edison Podcast, Ed Parcaut sits down with Aubrey Amatelli, founder and CEO of PayRio, to talk about what it takes to build a company in a highly regulated and often misunderstood industry. Aubrey shares her path from startup life in Silicon Valley to a long career at J.P. Morgan, and how that background in payments and banking gave her the foundation to launch PayRio. The conversation explores cannabis payment processing, why the industry has struggled with cash-heavy operations, how regulation creates both barriers and opportunity, and why niche expertise can become a major advantage. They also discuss startup leadership, long-term thinking, women in leadership, scaling through complexity, and what founders need to understand when they choose to build in spaces that most competitors avoid. If you enjoy conversations about entrepreneurship, fintech, innovation, and solving hard problems, this episode is for you. #InnerEdisonPodcast #EdParcaut #AubreyAmatelli #PayRio #FintechStartup #CannabisPayments #PaymentProcessing #FemaleFounder #StartupLeadership #Entrepreneurship #RegulatedIndustries #MerchantServices #Fintech #FounderJourney #InnovationBecome a supporter of this podcast: https://www.spreaker.com/podcast/inner-edison-podcast-by-ed-parcaut--6413913/support.