Your Product Is BORING : Use this Psychology TRICK to make your product ADDICTIVE

Most founders believe that if you build a great product, growth will follow.But what if the real game is not growth?What if it is getting people to come back again and again?In this episode, we sit down with Nir Eyal, former professor at Stanford University, early angel investor in Canva, and a New York Times bestselling author of:• Hooked• Indistractable• Beyond BeliefHe breaks down one of the most important ideas in business:- Why 90 percent of startups fail even with great products- Why you can buy growth but you cannot buy engagement- And how the world’s biggest companies build habits using psychologyAt the center of it all is a simple idea The Hook Model:TriggerActionVariable RewardInvestmentA four-step loop that explains how products go from being used to becoming habits.From habits vs routines to belief systems that control behavior, this episode will change how you think about products, motivation, and your own life. If you are a founder, operator, or creator building for consumers, this episode will change how you design and scale