Celebrating 30 Seasons of the WNBA with Creative Director Candice Drakeford

This week, Khristina is joined by WNBA Creative Director Candice Drakeford for a behind-the-scenes look at the league’s 30th season campaign. They explore how the WNBA uses storytelling, legacy, and fan connection to drive its next chapter and unpack the creative behind a trio of campaign films, including one featuring Sheryl Swoopes that reflects on what greatness means in the league today.Want more basketball scoop?Subscribe to ICYMI on ⁠⁠⁠YouTube⁠⁠⁠.Follow the show on ⁠⁠⁠Instagram⁠⁠⁠ and  ⁠⁠⁠X⁠⁠⁠. For more on Khristina, follow her on socials:Instagram: ⁠⁠⁠@khristinawilliams⁠⁠⁠ X: ⁠⁠⁠@Khristina⁠⁠⁠