What Makes a Great User Experience in WordPress Hosting? (with Sanja Grbic)

Real differentiation in hosting comes from partnerships and technology, not a few pixels around an icon. Jesse Friedman and Sanja Grbic of Automattic explore how hosting companies can stop worrying about looking unique and start focusing on what actually makes customers feel empowered.Sanja explains her user-first philosophy and why she never approaches design from the perspective of scale. Whether a product serves ten people or millions, she starts with the individual experience. She and Jesse talk through the choice between putting features in the panel, the WP admin, the app, or even email, and why meeting the user where they already are beats forcing them into one place.Listeners will also hear about the WordPress open-source design system and the Design System Tracker that Sanja built during Automattic's Radical Speed Month. It's a thoughtful discussion for hosting professionals thinking about how to build interfaces that feel familiar and trustworthy.Click here to watch a video of this episode.