Imagine a Place

In the ROOM at ICFF: Designing for Experience with Tana Hovland of Rockwell Group

May 19, 2026·22 min
Episode Description from the Publisher

Recorded live at ICFF in New York City, Wesley Edmonds sits down with Tana Hovland of Rockwell Group to talk about what design really means today. Tana shares how her work has shifted from skyscrapers to experience-driven spaces and why hospitality is about more than just how things look. From healthcare clinics that feel like home to designing spaces that engage all five senses, this conversation explores how thoughtful design can shape how people feel, move, and connect. It’s a candid, insightful look at creating spaces people actually want to be in. Connect with Tana on LinkedIn Connect with Wesley on LinkedIn   Connect with Maria on LinkedIn.Click here to get your copy of Maria's children's book—Design Your World.Follow Imagine a Place on LinkedIn.Imagine a Place gathers industry-leading voices that can inspire the design community through storytelling and broaden our creative horizons. The goal of Imagine a Place is to further elevate the belief that the places we make and the ways we design them matter in our lives.

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