This interview with George Toumbev of NatWest Boxed details the rise of Banking-as-a-Service (BaaS), highlighting partnerships with Saga and The AA. Toumbev predicts most retail banking revenue will shift away from traditional channels by 2030, necessitating "embedded banking" that utilizes a bank's license and balance sheet on brand platforms. Successful implementation requires strategic coherence between the brand and financial product, balancing technical excellence with strong banking cre...
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