How America Got Online

This week, a story made in partnership with 99% Invisible and The BBC as part of their project A History of the United States in 100 Objects. When Jan Brandt joined the marketing team of fledgling internet company America Online in 1993, she had to figure out how to sell a service that most people in the US had no idea how to use -- the internet. We talk to her about how she managed to use a small, unbiquitous physical object to help steer their virtual service toward the biggest corporate merger in history. Hyperfixed only exists because of your support. Please consider becoming a premium member. In addition to helping us stay afloat, you'll get bonus episodes, access to our discord, discounts on merch and live shows, and much more.LINKS:99% invisibleA History of the United States in 100 objects Learn about your ad choices: dovetail.prx.org/ad-choices