1st Year - 069: Winning Arguments while Winning Allies with Jay Heinrichs

Bestselling rhetorician Jay Heinrichs shows just how powerful and fun this ancient art can be.— YOU’LL LEARN — 1) How shifting tenses can ease tensions2) A huge tip from Donald Trump about speaking in 12-second periods3) The essential steps of making a persuasive argumentSubscribe or visit AwesomeAtYourJob.com/ep69 for clickable versions of the links below. — ABOUT JAY — Jay Heinrichs is the author of the bestselling book, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. His book, Word Hero, teaches how to craft memorable content. Combining tested tools of classical rhetoric with modern neuroscience, Jay has given presentations, workshops, and consults around the world. Jay has served clients including Southwest Airlines, NASA, the Pentagon, Walmart, Ogilvy UK, Mindshare, the National Association of Realtors, Harvard, Dartmouth, University of Virginia, Beachbody, and Kaiser Permanente.He maintains one of the leading language websites, Figarospeech.com, along with Arguelab.com. With more than 30 years in publishing as a writer, editor, and executive, Jay has written for several dozen publications, from The New York Times Magazine to Reader’s Digest.• Book: Thank You for Arguing• Website: ArgueLab.com• Website: JayHeinrichs.com• Profile: Bloomberg Business— RESOURCES MENTIONED IN THE SHOW — • Study: Gottman Marriage Research• Book: Moby-Dick: or, The Whale by Herman Melville— THANK YOU SPONSORS! — • Keepsake Voices. Get mom something special and save about $100 with keepsakevoices.com/pete• Narwhal. Treat your home to spotless, fresh floors with us.narwhal.com/pete.• Monarch.com. Get 50% off your first year on with the code AWESOME.• Gusto. Get three months free when you run your first payroll with gusto.com/AWESOME• Shopify. Sign up for your $1/month trial at Shopify.com/better• Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.