How Success Happens

Snack: Shoelaces

May 24, 2026·15 min
Episode Description from the Publisher

While every other startup is busy making AI products that will eventually become sentient and steal our jobs, Madhav Agarwal (CEO) and Tanvi Gadamsetti (COO) went in a completely different direction. They made a better shoelace. Fresh out of Michigan State, these two patent-holding, Shark Tank-winning founders built a materials science company around laces that actually stay tied. In this snack-sized episode, they explain why they started the day they had the idea and why you probably shouldn't wait either. Learn more about your ad choices. Visit megaphone.fm/adchoices

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