Jordan Rogers on the Golf Culture Wars

There’s perhaps no better person in media to discuss This Week in Golf Brand Turmoil than Jordan Rogers, former Nike executive and all-around golf guy. This was a great conversation and we explored so much within a recently disrupted industry. Topics! Include!* The Good Good Callaway ad controversy and why it exploded* How chronically online advertising escapes its intended audience* The YouTube formula of chasing trends, titles and thumbnails* Why golf’s old guard resents the YouTube golf boom* Why mediocre golfers (Like LeBron) can become enormous golf stars* Should Good Good co-founder Garrett Clark have apologized* Why golf media and YouTube present two different Bryson DeChambeaus* We dare discuss the “golf hotties” of Instagram: The strange economics and audience dynamics of female golf influencersHouse of Strauss is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.houseofstrauss.com/subscribe