How Bang & Olufsen Rebuilt Ecommerce for a 100-Year Brand

Giulia Miotti is Senior Ecommerce Experience and Performance Manager at Bang & Olufsen, the Danish luxury audio brand where Scandinavian design meets high-fidelity sound.With over a decade of international experience across Adidas, Escada, and B&O, she's built her career at the intersection of digital innovation and brand storytelling; leading content, SEO and AI search, and ecommerce growth strategies that bring a legacy brand confidently into a digital-first, omnichannel future.In This Conversation We Discuss:[00:00] Introduction[02:20] A century of maintaining brand craftsmanship[05:02] Kicking off the brand’s digital transformation[09:46] Sponsor: IntelliGems[11:47] Building omnichannel Ecommerce roadmaps[15:03] Sponsor: Klaviyo[17:24] Legacy systems and internal friction[18:17] Piloting in-store appointment bookings[23:40] Sponsor: eFulfillment Service[25:59] Winning over franchisees with customer data[27:19] Callouts[27:29] Optimizing for AI search and AEO[36:48] Why strong SEO fuels AI search success[39:02] Final thoughts and where to find GiuliaResources:Subscribe to Honest Ecommerce on YoutubeHigh-end Headphones, Speakers, and Televisions bang-olufsen.com/en/int Follow Giulia Miotti linkedin.com/in/giulia-miotti-digital/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Lower scale costs today eFulfillmentService.com/honest If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!