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Home Hero Podcast: Daily Summaries Delivered
by Handyman Marketing Pros
Real stories and proven tactics to grow a practical, profitable handyman and home service business. Hosted by the team at Handyman Marketing Pros, including a licensed contractor who's been in your boots, every conversation is grounded in the real-world economics of running a trade. No fluff. No theory. Just the math, the marketing, and the mindset shifts that turn a busy handyman into a profitable business owner.
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- 2 days ago23 min
The Agreement Every Handyman Needs (Even for a $200 Job)
Do you really need a contract for every handyman job? Even a $200 TV mount?Jason and Coby go back and forth on this one, and they don't fully agree. Coby's stance is simple: you need a signed agreement 100% of the time, before anyone gets on the schedule. Jason pushes on whether that's realistic for smaller jobs, and where the line actually falls.In this episode:Why Coby calls it an "agreement," not a "contract," and why that word choice mattersThe real reason a $200 job carries way more than $200 of liabilityHow to tie an agreement to your estimate so clients approve it in one clickWriting a scope of work so specific it ends the "I thought that was included" argumentThe toilet flange trick that stops repeat callbacks before they startPayment terms, draw schedules, and getting paid the day you finishThe pet monkey story you have to hear to believeWhy "my clients give me cookies" is not a reason to skip the paperworkCoby learned this running his own remodeling crew in Michigan. Jason learned it as a homeowner, watching a half-day siding job turn into four days of dry rot repair. Where they both land: clear expectations beat a bulletproof contract every time.Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros👉 Schedule a free, no-pressure strategy call: http://go.handymanmarketingpros.com👉 Grab the free 3-in-1 Handyman Playbook Bundle: http://go.handymanmarketingpros.com/p...👉 Connect with us:Website: http://handymanmarketingpros.comFacebook Group: https://www.facebook.com/groups/homeherocommunityNew episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.
- 1 weeks ago15 min
How to Add Your Handyman Website as a Google Preferred Source
Here's a free, two-minute Google trick almost no handyman is using yet.Jason and Coby break down Google "preferred sources," a newer feature where your team, family, friends, and good clients can vote for your website as a trusted source. The more of those votes your site collects, the more authority Google may give it, which can help you rank for searches like "handyman near me" and show up when people ask AI tools like Google, ChatGPT, and Gemini for a handyman recommendation.How to do it: send people this link, swapping in your own website:google.com/preferences/source?q=yourwebsite.comOr head straight to google.com/preferences/source and type your site in. It is about as simple as it gets.In this episode:What a Google "preferred source" actually is, explained in plain EnglishWhy more votes can add authority to your website and entity over timeJason's "feed the beast" rule for anything Google gives you a way to submitWhy your website matters more than ever now that AI tools pull from it directlyThe note Coby caught live on the Google page that hints at why ongoing content mattersWant to test it on us? You can add Handyman Marketing Pros as a preferred source here: google.com/preferences/source?q=handymanmarketingpros.comHosted by Jason Call and Coby McManaman of Handyman Marketing Pros👉 Schedule a free, no-pressure strategy call: http://go.handymanmarketingpros.com👉 Grab the free 3-in-1 Handyman Playbook Bundle: http://go.handymanmarketingpros.com/p...👉 Connect with us:💻 Website: http://handymanmarketingpros.comFacebook Group: https://www.facebook.com/groups/homeherocommunityNew episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.
- 2 weeks ago1h 6m
Just Show Up: The Simple Habits Behind a $400K Handyman Business, with Jon Sanders
Jon Sanders took one of the more unusual roads into the trades. He went from full-time firefighter, to church-planting pastor, to running Dakota Small Jobs, a professional handyman business in Sioux Falls, South Dakota that crossed $400,000 in revenue last year and is chasing seven figures in 2026.What makes his story worth your drive time is that he built it on the least glamorous stuff in business. Show up when you say you will. Answer the phone. Do good work. Treat your team like they matter. As Jon puts it, that alone puts you head and shoulders above most of the trades.In this episode:The "three F's" Jon used to land his first jobs with zero budget, plus the Facebook and Nextdoor move most guys get wrongWhy he doesn't make his crew clock out for lunch, and how he builds a team that keeps the business running while he's on vacationRevenue vs profit, requiring 50% deposits for cash flow, and the Profit First system that changed how he sees his money (with Coby's hard-earned warning about spending money you haven't earned yet)When to make your first hire (hint: sooner than you're comfortable) and how to hand off work without becoming the bottleneckTurning van wraps, a strong Google Business Profile, and word of mouth into a lead engine you can dial up when you need itWhether you're booking your first jobs off your personal Facebook page or trying to get off the truck for good, Jon's story is full of practical, do-it-this-week ideas.Connect with Jon and his Handyman Starters community at handymanstarters.com.Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros👉 Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com👉 Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form👉 Connect with us:💻 Website: handymanmarketingpros.com✉️ Email: sales@handymanmarketingpros.comNew episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.
- 3 weeks ago20 min
How Organic Social Posts Help You Get Found on Google
Google just started testing something worth paying attention to: it's pulling social media posts straight into Google Business Profiles. Facebook, Instagram, and YouTube can now feed right into the profile homeowners see when they search "handyman near me." In this episode, Jason and Coby break down what the update means and why it matters more than it might seem at first. The bigger story here is that organic social posting is quietly becoming a ranking signal. Google and AI search tools lik...
- Jun 29, 202612 min
Should Home Service Businesses Worry About AI Ads in 2026?
Everyone in the marketing world is buzzing about ChatGPT rolling out a paid advertising platform, and the usual voices are already telling you to jump on it or get left behind. So should a family-owned handyman or home service business actually care? In this episode, Jason Call and Coby McManaman break down what's real and what's noise. They cover who these ads are actually built for (hint: it starts at a $50K per month minimum ad spend), what the new ChatGPT ad placements look like, and why ...
- Jun 22, 20261h 24m
$0.62 in the Bank To A Thriving Door Business | Feat. Jay Bergfeld
Jay Bergrfeld spent years as a handyman before he made the call most people are too nervous to make: he niched all the way down. Today he runs Jay's Door & Trim in Castle Rock, Washington, a rural market where everyone says you have to do a little bit of everything. Jay did the opposite, and it worked. In this episode, Jay sits down with Jason and Coby to talk about the full journey. He gets honest about the transition from Jay's Handyman Service to a door, trim, and custom carpentry spec...
- Jun 15, 202623 min
What Top Handyman Businesses Do the Second They Show Up
Most handyman businesses obsess over marketing and miss the easiest trust-builder there is: the first 30 seconds at the front door. In this episode, Jason Call and Coby McManaman break down the specific things they do (and what they've seen the best handyman businesses do) the moment they show up to a client's home. Quote visits, job starts, doesn't matter. These are the tiny details that turn a one-time job into a referral, a five-star review, and a repea...
- Jun 8, 202634 min
How to Get Handyman Leads From Local Facebook Groups
Most handyman business owners scroll right past local Facebook groups, or they post once, get nothing, and write it off. That's a mistake. Local Facebook groups are one of the highest-ROI free lead sources available to a handyman business, and most of your competition isn't touching them. In this episode of the Home Hero Podcast, Jason Call and Coby McManaman break down the exact Facebook group strategy Coby used to drive early traction in his handyman and remodeling business, and how any hom...
About Home Hero Podcast
Real stories and proven tactics to grow a practical, profitable handyman and home service business. Hosted by the team at Handyman Marketing Pros, including a licensed contractor who's been in your boots, every conversation is grounded in the real-world economics of running a trade. No fluff. No theory. Just the math, the marketing, and the mindset shifts that turn a busy handyman into a profitable business owner.
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