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HighLevel Spotlight Sessions: Daily Summaries Delivered
by Go HighLevel
The HighLevel Spotlight Sessions is an agency-focused podcast that showcases awesome marketers doing awesome marketing.The show is brought to you by HighLevel, the leading white-label marketing platform built for agencies.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday23 min
Dakota Routh: LevelUp Exhibitor: Agency Support talks about how to grow a HighLevel agency
Get your seat at LevelUp 2026, October 26 to 29 at the Hilton Anatole in Dallas 👉 https://levelup.gohighlevel.com/In this Spotlight Session, we sit down with Dakota Routh, CEO of Agency Support For HighLevel, to talk about what it actually takes to grow a HighLevel agency past the founder. Dakota is both speaking and exhibiting at LevelUp 2026.Dakota built an eight figure fitness chain before moving into the HighLevel ecosystem, where he became a three time SaaSPRENEUR Award winner and a LevelUp speaker. Today he runs a white label support company that handles the back end for HighLevel agencies so they can keep selling.We dive into: 💥 Finding the problem worth solving before you build anything 💥 Building the sales, support and delivery system behind your agency 💥 Going from award winning SaaSPRENEUR to white label support operator 💥 Why LevelUp is where agency operators close the gaps in their businessDakota also gets into the mistake he made launching his first HighLevel SaaS, and the one thing a brand new agency should focus on in month one.
- 2 days ago35 min
Mike Petritis: HighLevel Local Chapters: Learn, Connect and Grow Together
In this Spotlight Session, we sit down with Mike Petritis, President of Eliix Marketing, to talk about building automation that outlives the person who built it and why HighLevel Local Chapters have become his favorite room to be in.With more than a decade of experience in full stack marketing and systemization, Mike has helped over 500 businesses and agencies rebuild the way they operate using funnels, automation, AI and end-to-end HighLevel systems.We dive into: 💥 Why in-person connection matters more as AI absorbs more of the work 💥 What actually happens when serious HighLevel users get in a room together 💥 How to find a local chapter near you or open one yourself 💥 How HighLevel supports scalable growthCatch the full episode to learn how Mike is helping growing companies scale with simple systems and smart automation.
- 2 days ago26 min
Gary Capps: LevelUp Exhibitor: MyCRMSIM talks about conversational SMS marketing
Want to meet Gary and the MyCRMSIM team in person? Grab your LevelUp 2026 ticket here 👉 https://levelup.gohighlevel.com/In this Spotlight Session, we sit down with Gary Capps, Founder of MyCRMSIM, to talk about conversational SMS marketing and database reactivation for agencies.Gary leads product vision, development strategy and business growth at MyCRMSIM, the only platform that brings iMessage, WhatsApp and SMS into one unified solution fully compatible with HighLevel. He joins us ahead of LevelUp 2026, where MyCRMSIM is exhibiting.We dive into: 💥 The most common mistakes agencies make with SMS marketing and how to fix them 💥 How to run database reactivation on the leads you already own 💥 Why iMessage, WhatsApp and SMS belong in one thread 💥 How HighLevel supports scalable growth
- 3 days ago28 min
Athar Siddiqui: LevelUp Exhibitor: RepStack Talks About Building High-Performing Remote Teams
In this Spotlight Session, we sit down with Athar Siddiqui, COO and Co-Founder of RepStack, to talk about hiring, training and developing high-performing remote teams.With six years spent building RepStack's hiring and training infrastructure, Athar has helped 800+ agencies make 2,000+ placements using clear role definition, structured onboarding, coaching frameworks and repeatable operating processes. Before RepStack, he spent 15 years in enterprise program management at JPMorgan Chase, HSBC and Countrywide.We dive into:💥 How to identify the roles your business needs next, and why hiring sales too early backfires💥 The onboarding, training and coaching structure that gets remote hires performing faster💥 How to grow product knowledge into confidence and confidence into leadership capacity💥 How HighLevel supports scalable growthCatch the full episode to learn how Athar is helping agency owners scale their teams with simple systems and clear accountability.RepStack is a Platinum Sponsor and exhibitor at LevelUp 2026, October 26-29 at the Hilton Anatole in Dallas.
- 1 weeks ago25 min
Andrew George: How the HighLevel Dallas Chapter Brings Entrepreneurs Together
In this Spotlight Session, we sit down with Andrew George, Founder of SaaSSuite and co-leader of the HighLevel Dallas Chapter, to talk about growing authority through content, branding and in person events.With 4 years of experience building brands and software businesses, Andrew has helped entrepreneurs reach thousands of active software users by building systems that sell on authority, using funnels, automation, AI and end-to-end HighLevel systems.We dive into:💥 Why authority in a hyper niched audience moved the needle harder than ad spend on the way to his first 200 to 300 users💥 What actually happens when Dallas entrepreneurs get in a room together and why Andrew said yes to co leading the chapter💥 The biggest misconception about content creation in 2026 and how he approaches personal branding💥 How HighLevel supports scalable growthCatch the full episode to learn how Andrew is helping entrepreneurs and SaaS founders scale with simple systems and smart automation.Andrew is also taking the stage at LevelUp 2026, October 26 to 29 at the Hilton Anatole in Dallas. Grab your ticket here 👉 https://levelup.gohighlevel.com/
- 2 weeks ago49 min
Neil Patel: How a Side Hustle at 16 Became a Global Marketing Empire
Want to get started with HighLevel? Start your 14-day FREE trial here 👉 http://gohighlevel.com/ghl_ytIn this session, we sit down with Neil Patel, Founder of NP Digital, to talk about how he built and scaled multiple marketing businesses and how he runs his agency today with AI and automation built into every system.With over 20 years of experience in digital marketing, Neil has helped businesses generate millions in revenue using funnels, automation, AI and end-to-end HighLevel systems.We dive into: 💥 Why Neil believes execution matters more than ever in the age of AI, and how being slow to ship compounds against you 💥 The unconventional way his team uses Voice AI to simulate live sales calls and train new reps before they burn real leads 💥 The one hiring lesson from a former investor that changed how he builds every team at NP Digital 💥 How HighLevel supports scalable growthCatch the full episode to learn how Neil is helping agencies and SMBs scale with simple systems and smart automation.
- 2 weeks ago31 min
Smarter Lead Generation with Jotform + HighLevel
In this Spotlight Session, we sit down with Erman Ergun, Director of Channel and Marketing Partnerships at Jotform, to talk about smarter lead generation using the native Jotform + HighLevel integration.With almost 8 years at Jotform, a 20-year-old, fully bootstrapped company that's grown from 3 million to nearly 40 million users, Erman has helped small and mid-sized businesses turn a single form into a full lead-gen and workflow engine, no website required.We dive into: 💥 Why a form + URL can act as a "minimum viable landing page" for businesses that don't have a site yet 💥 The advanced Jotform features (conditional logic, approval workflows and e-signatures) that go beyond a basic native form 💥 How Jotform's AI builder lets you create, theme and add logic to a form just by typing or talking to it 💥 How HighLevel supports scalable growthCatch the full episode to learn how Erman is helping agencies and small businesses scale with simple systems and smart automation.
- 3 weeks ago14 min
Inside LevelUp 2026 with HighLevel Co-Founder Robin Alex
Go backstage with HighLevel Co-Founder Robin Alex and Sr. Director of Product Marketing Chase Buckner for a special conversation about LevelUp 2026.From how LevelUp grew into HighLevel’s biggest community event to LevelUp Day, product surprises, Open Office Hours, the legendary parties and what the team has planned for Dallas this year, Robin gives us a look at what makes LevelUp unlike any other HighLevel event.And yes… there are still a few surprises they’re keeping under wraps. 👀🎟️ Don’t miss LevelUp 2026. Get your tickets today! https://levelup.gohighlevel.com
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