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HighLevel Spotlight Sessions: Daily Summaries Delivered
by Go HighLevel
The HighLevel Spotlight Sessions is an agency-focused podcast that showcases awesome marketers doing awesome marketing.The show is brought to you by HighLevel, the leading white-label marketing platform built for agencies.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 weeks ago30 min
Matt Deseno: LevelUp Exhibitor: Helped talks about automating your business with HighLevel and AI
In this Spotlight Session, we sit down with Matt Deseno, Founder and CEO of Helped.com (formerly HL Pro Tools), to talk about closing the gap between what business owners know is possible with HighLevel and AI and what actually gets built inside their businesses.With six years of experience building inside the HighLevel ecosystem, Matt has helped businesses of every size turn stalled ideas into finished, working systems using funnels, automation, AI and end-to-end HighLevel systems.We dive into: 💥 Why so many owners invest in HighLevel and still struggle to get things implemented 💥 Where to start with AI if you’re already using HighLevel 💥 How to decide what AI, your team and outside help should each handle 💥 How HighLevel supports scalable growthCatch the full episode to learn how Matt is helping business owners scale with simple systems and smart automation. Then come see Helped at LevelUp 2026, October 26–29 in Dallas.
- 3 weeks ago24 min
Curtis Fenn: LevelUp Exhibitor: GeoLeads talks about AI-powered lead generation and smarter targeting
In this Spotlight Session, we sit down with Curtis Fenn of GeoLeads, a LevelUp 2026 exhibitor, to talk about why data is no longer optional in an AI marketing world.With 20 years of experience using data to optimize marketing campaigns, Curtis has helped over 100,000 business professionals sharpen their marketing through smarter prospecting, targeting and buyer psychology.We dive into: 💥 What AI answers replacing search clicks means for a local business’s top of funnel 💥 How to figure out who is most likely to do business with you 💥 Why the right people beat a long list and how to reach them through mail, ads and calls 💥 How HighLevel supports scalable growthCatch the full episode to learn how Curtis is helping agencies and local businesses keep their pipelines full with smarter targeting and less wasted ad spend. Then join us at LevelUp 2026, October 26–29 at the Hilton Anatole in Dallas 👉 levelup.gohighlevel.com
- Oct 8, 202619 min
Jonathan Wold: LevelUp Exhibitor: Convesio talks about ecommerce payment processing for growing merchants
In this Spotlight Session, we sit down with Jonathan Wold, Chief Business Development Officer at Convesio, to talk about ecommerce payment processing for growing merchants.With 20 years in the WordPress ecosystem, from freelancing to enterprise agency work to WooCommerce at Automattic, Jonathan has helped mid-market and enterprise merchants optimize how they accept and process payments so they can save money and grow revenue.We dive into: 💥 Why a hosting company ended up building payments products 💥 How to navigate high-risk payments and evaluate interchange pricing 💥 How agencies create stronger client relationships through payment partnerships 💥 Why Convesio built a native integration between HighLevel and ConvesioPay
- Oct 8, 202619 min
Nicolas Padilla: LevelUp Exhibitor: Boostability talks about how AI is changing SEO for agencies
Want to meet Nic in person? Grab your LevelUp 2026 tickets here 👉https://levelup.gohighlevel.com/In this Spotlight Session, we sit down with Nic Padilla, Director of Business Development at Boostability, to talk about how AI is changing SEO and what agencies can do to keep their clients visible.With more than 15 years of experience in SEO, Nic has helped agencies around the world build and scale SEO programs, trained thousands of sales professionals and supported the sale and fulfillment of thousands of SEO campaigns. Today, Boostability supports thousands of SMB campaigns across 17 countries and nine languages, primarily through agency partnerships.We dive into: 💥 How AI has changed SEO and what still holds true 💥 What agencies can do now to help clients show up in AI search results 💥 How to scale SEO fulfillment without building a large in-house team 💥 How HighLevel supports scalable growthCatch the full episode to learn how Nic is helping agencies scale SEO with repeatable systems that perform in both traditional search and AI-driven discovery.
- Oct 6, 202617 min
Yogesh Kumawat: LevelUp Exhibitor: GoGHLai talks about building and scaling a HighLevel Marketplace app
In this Spotlight Session, we sit down with Yogesh Kumawat, Co-Founder and CEO of GoGHL.ai and GHLDoctor, to talk about building and scaling a HighLevel Marketplace app.Yogesh spent nearly five years leading engineering on HighLevel's core CRM. Today he has helped 3,400+ agencies worldwide engage leads across WhatsApp, iMessage and SMS with an app that has reached around 40,000 installs, all powered by multichannel messaging, automation and end-to-end HighLevel systems.We dive into: 💥 The jump from HighLevel developer to Marketplace founder 💥 What it takes to build a HighLevel app agencies keep using: user experience, value proposition, support and marketing 💥 Why WhatsApp and iMessage belong in your communication stack and how to scale them for lead generation 💥 How HighLevel supports scalable growth
- Oct 2, 202619 min
LevelUp Exhibitor: Merchynt talks about adding local marketing services to your HighLevel offer
In this Spotlight Session, we sit down with Justin Silverman, Founder & CEO of Merchynt, to talk about adding local marketing services to your HighLevel offer.Justin spent 10 years building software and supporting customers at a publicly traded company before launching Merchynt as a side hustle in 2019. Since then, he has helped hundreds of SEO agency founders sharpen their sales approach and expand their services. Today, Merchynt's AI local marketing agent Paige supports local marketing for more than 1,000 agencies.We dive into: 💥 How to package, price and sell a local marketing service on top of HighLevel 💥 What agencies typically resell Paige for and the margins behind it 💥 How AI lets one person handle client work for hundreds of clients 💥 How HighLevel supports scalable growthCatch the full episode to learn how Justin is helping agencies grow revenue per client with a premium local marketing offer and smart automation.
- Sep 29, 202638 min
Lawrence Wong & Joel Keddie: LevelUp Exhibitor: VA Hub PRO talks about building an AI operations layer for your agency
Ready to level up your agency in person? Get your LevelUp 2026 tickets here 👉https://levelup.gohighlevel.com/In this LevelUp Exhibitor Spotlight Session, we sit down with Lawrence Wong, CEO, and Joel Keddie, CTO, co-founders of VA Hub PRO, to talk about the human layer of AI and how agencies can scale AI without making the founder the operator.As agency owners who have grown agencies, scaled SaaS and managed client delivery firsthand, Lawrence and Joel help HighLevel agencies take operational work off the founder's plate using trained AI Operators, clear Playbooks, accountability systems and ongoing QA.We dive into: 💥 Why AI doesn't run itself and what still needs a human inside an AI-powered agency 💥 What an AI Operator is and how the role differs from a traditional VA 💥 How to delegate the full system behind the work so delegation actually sticks 💥 How HighLevel supports scalable growth
- Sep 26, 202627 min
Rupert Samuel and Faye Pooley: LevelUp Exhibitor: Level Up Marketplace talks about apps, AI and agency growth
Want to meet Rupert and the Level Up Marketplace team in person? Grab your LevelUp 2026 ticket here 👉 https://levelup.gohighlevel.com/In this Spotlight Session, we sit down with Rupert Samuel, Founder & CEO of Level Up Marketplace, to talk about how HighLevel agencies can use apps, integrations and AI to simplify operations and expand what they offer clients.With over a decade of experience in app development, Rupert has helped HighLevel agencies manage thousands of subaccounts and scale their services through the HighLevel App Marketplace. Level Up Marketplace now powers over 45% of the marketplace with more than 10 million app downloads, earning Rupert Top Revenue Generator in 2024 and 2025 plus Community Champion in 2025.We dive into: 💥 How apps and integrations help agencies run leaner and offer more 💥 What AI makes possible for agencies right now 💥 How to get the most out of LevelUp 2026 💥 How HighLevel supports scalable growth
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