Heritage Explains

Girlboss or Tradwife? | Emma Waters

April 8, 2026·20 min
Episode Description from the Publisher

In some online subcultures, Women have been drawn into a debate between two competing archetypes: the girlboss and the tradwife. The girlboss is an ambitious woman who confidently takes on the business world, which is often dominated by men. The tradwife is a woman who subverts modern expectations by taking on traditional gender roles, prioritizing homemaking and the raising of children. But Heritage Senior Policy Analyst Emma Waters characterizes herself as neither of these. In her new book, Lead Like Jael, she suggests that neiterh side of the debate serves women’s interests, and instead plots a third path. I sat down with Emma to talk about it.   Email us with thoughts, questions, or suggestions: HeritageExplains@heritage.org   Emma Waters at Heritage: https://www.heritage.org/staff/emma-waters Emma’s book: https://www.amazon.com/Lead-Like-Jael-Timeless-Principles/dp/1510783539

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