Turning Followers Into Voters with Erika Harrison of Black Girls Who Brunch and Claire Shorall of Sway

"Don't join my cool kids club if you're not coming to vote. This club votes." Erika Harrison built Black Girls Who Brunch as a food blog. Over ten years, it became a platform where she talks about politics, policy, and culture with an ever-growing audience. She recently started using a tool called Sway to do something most content creators never attempt: turning her followers into an organized voting bloc. The results have been striking. In the primary, her Sway group had 83% turnout. In two races, her group's votes exceeded the margin of victory. She's using Sway to help people navigate Harris County's 100+ item ballot. She's moving people to vote in down-ballot races they didn't know existed. She's doing her part to change how elections work in Texas. Claire Shorall, Sway's founder, joined her to talk about what happens when you give creators the tools to actually organize voters — not just talk to them. Key Takeaways: You don't need a massive platform to move elections. You need an organized one. Erika's 2,400 followers with high intent beat millions of passive followers.The backend data matters. Knowing exactly where your voters live (down to state house district) changes what you can do.Down-ballot races are where organizing can really move the needle. Most people don't pay attention. If they know the name, they vote differently. If you've got a platform — whether it's 500 followers or 500,000 — Sway was built for you. Learn more about turning your followers into voters with Sway. Find all links, video of this episode and all additional eps at HelloMergeTag.com.