From San Fernando to Sold Out: How Concrete Built a Comedy Career

This week on Hate To Break It To Ya I sat down with Concrete, comedian, content creator, and Power 106 morning show host, and we didn't stop talking for almost two hours. That's usually a good sign. This one covers a lot of ground: growing up first-generation Mexican-American in San Fernando, rapping alongside Nipsey Hussle as teenagers, losing his best friend at the peak of everything, walking away from music, picking up a camera, getting every piece of gear stolen on Miracle Mile, and then sitting in a Jack in the Box drive-thru at 33 years old deciding to bet it all on comedy. Two and a half years later, he's selling out theaters. We also get into what's actually happening in Latin comedy right now. Why the audiences are there, why the industry is finally catching up, and what it means to build something real without the machine behind you. Concrete is one of the most honest guys I've talked to on this show. You'll hear it. ⸻⸻⸻⸻⸻ About Concrete Concrete is a comedian, content creator, and morning show host on Power 106 in Los Angeles. A San Fernando Valley native and first-generation Mexican-American, he spent over a decade directing music videos and building a following through character-driven sketch comedy before transitioning to live stand-up. In under three years, he went from bombing his first set to headlining sold-out theaters and casino rooms across the country. He stars in Clicker, released through Sony/Columbia Pictures and currently streaming on Netflix, and his next self-produced project Match Included is heading to Amazon Prime. ⸻⸻⸻⸻⸻ Follow Concrete Instagram: https://www.instagram.com/concreteliveYoutube: https://www.youtube.com/@concretecomedyPower 106 – Morning Show, Mon–Fri, 6–10AM PT ⸻⸻⸻⸻⸻ Discussed in this episode: 00:00:00 – Growing up in San Fernando and the Vegas Horseshoe billboard moment 00:11:20 – Rapping with Nipsey Hussle, getting signed, and losing his best friend 00:24:00 – Walking away from music, faking an accounting job, and picking up a camera 00:34:45 – Directing music videos, learning film at the New York Film Academy 00:43:00 – How social media replaced the club circuit as the new audition tape 00:53:30 – Bombing his first comedy set, then selling out eight shows in two hours 01:04:00 – The difference between being funny online and being funny on stage 01:13:30 – The Clicka movie, Hollywood agents, and why he's still unsigned 01:23:00 – The Latin comedy explosion, arena dreams, and a possible collab ⸻⸻⸻⸻⸻ Support the Pod 💥 Patreon: patreon.com/thejamiekennedy 🎟️ Tour Dates: jamiekennedy.com 👕 Merch: jamiekennedy.com/merch 📺 Subscribe: youtube.com/@jamiekennedycomedy Learn more about your ad choices. Visit podcastchoices.com/adchoices