Harvard Business Review

How to Get Out of a Creative Rut | Christine vs. Work

June 4, 2026ยท10 min
Episode Description from the Publisher

How to Get Out of a Creative Rut | Christine vs. Work 29 Jun 2021 --- ๐™Ž๐™ช๐™—๐™จ๐™˜๐™ง๐™ž๐™—๐™š ๐™ฉ๐™ค ๐˜ผ๐™จ๐™˜๐™š๐™ฃ๐™™ ๐™ฉ๐™ค๐™™๐™–๐™ฎ! โœจ https://www.youtube.com/c/HBRAscend โœจ Ever feel like your brain has run out of ideas? Hereโ€™s how to break out of a creative rut. Feeling blocked isnโ€™t just a problem for โ€œcreativeโ€ types. Many jobs require a healthy dose of fresh thinking and new ideas, and it doesnโ€™t feel good to hit that mental wall. Innovation Editor Christine Liu talks to Sonja Rasula, CEO and founder of Unique Markets, about how to break out of creative ruts, how to approach (and accept) them when they happen, and what you can do to reduce the likelihood of a major creative crisis. 00:00 I'm stuck... 01:20 Meet Sonja Rasula 01:37 It happens to the best of us. 02:10 Creative ruts happen. Accept it. 03:00 Just dance. 03:55 Remember why you love your job? 05:25 Get outside your comfort zone! 05:53 Getting my hands dirty. 06:20 You have to force the reset. Weโ€™d love to hear from you! Tell us about your content preferences in our 10-minute survey: https://hbp.az1.qualtrics.com/jfe/form/SV_2ldQ5v6xeoxKHrM?source=social_youtube Learn more about Sonja Rasula: https://www.uniquemarkets.com/our-founder Follow us: https://hbr.org/ascend https://www.linkedin.com/showcase/hbr-ascend/ https://www.facebook.com/hbrascend/ https://twitter.com/HBRAscend https://www.instagram.com/hbrascend/?hl=en #creativity #productivity #motivation Learn more about your ad choices. Visit megaphone.fm/adchoices

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