Hard Knocks

Alexandra Watkins: From Match.com date to naming The Baconator

November 7, 2024·2h 1m
Episode Description from the Publisher

Here's our conversation with Alexandra Watkins, a professional Namer. She's the woman who gave The Wendy's Baconator its name amongst many other well known brands. We talk about how she got her start (a Match.com date), why people need to stop taking themselves so seriously, prison penpals and a boat mutiny, and why we all need to have more fun and make people smile. Want to make sure you never miss an episode? Or don't have time to for a 2+ hour podcast? Join our newsletter Nuggets of Wisdom. Powerful bite-sized insights and a heads-up whenever a new episode drops! https://hardknocks.beehiiv.com/subscribe ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 📖 Key points in the episode: 00:00:00 Intro 00:01:09 Match.com date to professional namer 00:15:39 Why be a namer? 00:21:45 Working at 7/11 00:30:18 Find who is doing what you want to do 00:37:20 Eating JIF during a boat mutiny 00:52:48 Her Mom 00:59:08 Prison penpals 01:10:00 Break the rules. Make people smile 01:21:43 Baconator and her naming process 01:34:26 Advice on writing a book 01:45:20 Elon Musk's baby. Don't take yourself so seriously 01:54:33 Love your name award ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 👥 Credits: Our Guest: Alexandra Watkins Hosted By: David Fox and John Fox Editors: Maggie Fox ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

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