How to Scale Your Company Identity Across Global Teams and Markets | with Raz Mitzna

Is your brand narrative a lived reality? In this episode, Raz Mitzna reveals how to bridge the gap between high-level HR strategy and everyday moments that unlock candidate experience and employee happiness.Employer branding is no longer just about clever messaging—it’s entirely about the real experience. The true power of an employer brand isn't found in your marketing guidelines; it is revealed in the small, everyday moments where employees and candidates interact with your organization.Today on Happy@Work, I’m sitting down with global expert Raz Mitzna to map out exactly how companies can bring their identity to life across the entire employee journey. Raz shares brilliant, practical insights on how to align your brand, culture, and day-to-day employee operations so your company values are actively lived, consistently activated, and seamlessly scaled across channels, teams, and international markets.Connect with Raz Mitzna: https://www.linkedin.com/in/razmitznaTimecodes: 00:00 – intro01:15 – self-presentation of Raz02:20 – guide from Raz on how to implement EVP first time06:33 – what touchpoints are the bottlenecks in EVP implementation 11:07 – employer branding is the responsibility of the whole company16:34 – internal communications: where should you focus?21:43 – real and transparent employer brand: tell the truth28:30 – why the candidate should work for your company?33:24 – 3 tips from Raz for companies whom wants to build a strong employer brandSubscribe to Happy@Work for more insights on building a workplace that people genuinely love.#EmployerBranding #HRStrategy #CandidateExperience #WorkplaceCulture #EmployeeEngagement #HappyAtWork #LeadershipDevelopment