Making Israel's case to ChatGPT and Grok: Hasbara meets AI in multi-million dollar PR push

Fighting antisemitism online was meant to be the focus of the Israeli government’s multimillion-dollar digital PR campaign run by President Donald Trump’s former digital guru, Brad Parscale. But instead, Haaretz disinformation and cyber correspondent Omer Benjakob said on the Haaretz Podcast, Parscale’s firm has built a network of pro-Israel websites targeting the U.S. evangelical right, stressing the contrast between Western and “Judeo-Christian” values while promoting negative messages regarding Palestinians and Islam. Among them is “praise for international calls to recognize settlements,” and “articles dedicated to why giving the Palestinian Authority control of Gaza is a terrible idea, and almost worse than letting Hamas take control." Repeatedly, he added, the websites reflect a “compulsive obsession with perception and narrative,” insisting that all negative content about Israel online is false and manipulated. On the podcast, Benjakob explained that the multiple new websites created by Parscale's consulting firm are designed to look like research institutes and think tanks in order to optimize them for ChatGPT, Gemini, Claude and other AI chatbots. He questioned both their efficacy and value.  “They seem to be fueling a lot of the issues that, you know, led us here – for example, demonizing the Palestinians instead of solving our conflict.” Read more:  Fighting the 'Jesus Was a Palestinian Lie': Inside Israel's MAGA Influence Campaigns Losing the Republican Base, Israel Pours Millions to Target Evangelicals and Churchgoers Your Car Is Spying on You – and Israeli Firms Are Leading the Surveillance Race Spyware Firm NSO's Chief Steps Down as U.S. Lifts Sanctions on Intellexa ExecutivesSee omnystudio.com/listener for privacy information.