Do You Know Your Numbers? The Foundation of Farm Marketing

Before you worry about websites, social media, or sales funnels, you need to answer one basic question: do you actually know your numbers? In this episode, I break down why understanding your costs, margins, and unit economics is the foundation of effective farm marketing. If you don't know what it costs you to produce food, every marketing decision that follows is a guess. This episode is part of a larger series focused on building a durable marketing foundation for small farms and homesteads, starting with clarity instead of tactics. If you're raising chickens, selling farm products, or thinking about turning a farm project into a real enterprise, this is where it starts.