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by Sasha Berson, Grow Law
The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
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Send us Fan Mail Can you work fewer hours and still grow your firm? Sasha Berson says yes: he took 151 of 302 days off in 2026, and his business is better for it. In this episode, Sasha sits down with Elizabeth Grace Saunders, a time management coach who has worked with clients on six continents, to talk about ruthless time management for law firm owners. They dig into the one decision you need to make before you fix your calendar, why one difficult client can derail a small firm, and how one...
Send us Fan Mail What if your firm pays for every lead, then sends 60% of them straight to the firm next door? In this episode, Sasha Berson sits down with Alejo Pijuan, co-founder and Chief AI Officer of Realization Partners, the AI-driven profitability consultancy that helped a 100+ attorney firm add $3.5M in yearly profit on a $105K investment. Alejo reveals the 3 places where money actually leaks out of a law firm, and why AI should fix the business before it ever touches the legal work. ...
Send us Fan Mail What if your intake, not your marketing, is the cheapest growth lever in your firm? In this episode, Sasha Berson sits down with Karan Kanwar, founder and CEO of Central, an AI front desk shaped by the intake struggles of thousands of law firms. They break down what a perfect intake system looks like: every call answered, every consultation booked, and follow-up that never forgets the prospect who said "I need to ask my wife first." Sasha runs the math on how 4 extra signed c...
Send us Fan Mail What does a Houston police lieutenant know about divorce? Everything about staying calm when people are at their worst. In this episode, host Andy Goldstrom sits down with Daryl Longworth, who spent 28 years with the Houston Police Department and has run Longworth Law Firm in Houston for the last 16 years. They walk through what really happens in a Texas divorce, from temporary orders that can stay in place for 2 years to mediation agreements you can't take back. Daryl also s...
Send us Fan Mail Hitting a wall with your law firm’s growth? One lawyer did for almost 2 years, then saw his “best month ever.” In this episode, guest host Andy Goldstrom, Principal Advisor at Grow Law, sits down with Daniel Blomgren, founder of Coepio Legal, an 11-year San Francisco business law firm, to break down how he hired a business coach, told his marketing partner to stop treating his ad spend as "set it and forget it", and built a highly lucrative referral network. The payoff: a pot...
Send us Fan Mail Only 1% of law firms can sustain $1M past 3 years. This lawyer did it for 10. In this episode, guest host Andy Goldstrom, Principal Advisor at Grow Law, sits down with Andrew Lopez, founder of Sequoia Legal, a Denver-based boutique firm, celebrating its 10-year anniversary. Andrew breaks down why he left big law during the '09 downturn, how a business coach (and one really critical hire) got him out of answering every intake call himself, and why he pulled back on Google Ads ...
Send us Fan Mail Private equity isn't just knocking on your law firm's door anymore. It's already inside the building. In this episode, Sasha Berson welcomes back Tom Lenfestey, attorney, CPA, and founder of The Law Practice Exchange, for his second appearance on the show. Tom just published The Exit Blueprint, and he breaks down how new ownership rules in Arizona and Puerto Rico cracked the door open for outside capital, and what it actually takes for your firm to hit the numbers buyers want...
Send us Fan Mail Most law firms grow 3 to 5% a year. This one grew 100% in 2024. In this episode, Sasha Berson sits down with A.J. Bruning, co-founder of The Bruning Law Firm, who started his firm in 2016 with four people and has since built it into a nearly 100-employee operation closing in on $50 million. A.J. breaks down why his first big decision was getting himself out of practicing law entirely, how one unusual hire gave them a *huge* edge in Google Ads (you have to hear this), and how ...
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The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
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