Crisis Communication in Local Government (with Ariana Briceno) | Ep. 98

SummaryIn this episode, Ariana Briceno, Public Relations Coordinator for the Town of Davie, Florida, shares her journey into local government and the challenges and rewards of working in public relations. She discusses her transition from social media marketing to crisis communication during COVID-19, the importance of community engagement, and creative strategies for effective communication on a limited budget. Ariana emphasizes the significance of being genuine in communication and the collaborative nature of government work, as well as the importance of ADA compliance in digital communication. She encourages those in marketing and creative fields to consider a career in local government for the opportunity to make a meaningful impact in their communities.Ready to explore your own local government career options? Download this free guide on how to transition into a successful career in local government: https://icma.org/documents/breaking-local-government-guidebook-career-transitionsTakeawaysAriana started her career in social media marketing before transitioning to public relations in local government.She began her role just before COVID-19, focusing on crisis communication.Ariana emphasizes the importance of community engagement and adapting communication strategies.Creativity is key in public relations, especially when working with a limited budget.She highlights the need for ADA compliance in digital communications.Ariana finds a strong sense of community in government work compared to the private sector.Continuous learning and professional development are supported by her city.She encourages others to consider a career in local government for its community impact.Ariana's passion lies in helping the community through effective communication.She believes that even small posts can make a significant difference in people's lives.