The Imperative of Joy with Lianna Patch

Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make customers pause, smile, and click (in that order). She’s written for Freshbooks, Igloo, Manly Bands, Loop Returns, Flaviar, and ProductHype, and regularly speaks at ecommerce and software conferences around the world, even when they ask her not to.Lianna joined us to discuss why humour and “makin’ em laugh” makes business fun and creative. Of course, we couldn’t have a convo about copywriting without discussing the impact of AI on writing, and the existential weight of the industry on the craft. We get into candid territory about depression, burnout, and structuring work around unpredictable energy flows. How might we bring more joy and laughter to the insanity of the everyday ebb and flow of our experience? LinksPunchline CopyCreators & Guests Marie Poulin - Host Benjamin Borowski - Host Lianna Patch - Guest