EP315. Meet the woman trying to save butterflies with skincare

Could skincare help save butterflies? In this episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier is joined by Chris Amendt, founder of Native Monarchs and Monarch Botanika, who is on a mission to protect monarch butterflies through both conservation and skincare. Chris shares how she's using beauty as a tool to fund conservation, protect monarch habitats, and raise awareness for a species in decline. This is an honest look at the challenges of building a mission-driven brand, the reality of habitat loss, and why putting purpose before profit matters more than ever.   Special offer: This episode features a conservation-first giveaway for listeners. One lucky listener will receive a Monarch Botanika Facial Care Kit as a special thank-you for donations to Native Monarchs. Head on over to Monarch Botanika to find out more!   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram