78. Does Going Viral Matter Anymore? How to Stand Out on Social Media in a Saturated Landscape

In this special episode, co-host Nikitas Tsoukales of RealTop Digital Marketing Agency takes the lead and puts Tony Kariotis in the hot seat for a deep dive into the state of social media today.Together, they break down what it really takes to stand out in a saturated landscape, whether going viral still matters, and why the future of social media may shift away from follower counts altogether. Tony shares how he manages the day-to-day grind of content creation at scale, what creators should focus on in 2025, and how the major GetGreece rebrand came to life.The conversation also explores broader social media and tech trends, the mindset needed to stay relevant, and practical strategy insights from two people who live in the digital world every day.A must-listen for creators, business owners, and anyone navigating the modern content ecosystem.