Ep.515 Jessica Alba Built a Billion-Dollar Brand—But Revenue Couldn’t Protect the Margins

Landing your product in major retail stores can look like the ultimate sign of success. But massive distribution means little if the economics behind every sale are deteriorating. The Honest Company, co-founded by Jessica Alba, grew from a digital-first business into a widely distributed retail brand. As its reach expanded, the company also faced the less glamorous realities of scale: retailer discounts, trade spending, logistics costs, inventory complexity, and pressure on profitability. In ...