Good Content with Shannon McKinstrie

It’s How You Fill in the Blanks That Makes the Hook Unique to You

April 28, 2026·10 min
Episode Description from the Publisher

If you’re struggling with what to put in the blank for the “fill in the blank hooks” I share with you each week, I’m going to help you figure out exactly where to start. These hooks are templates waiting for you to add your own personality so you don’t sound like every other person posting on Instagram. We’ll discuss using specificity and identifiers that your audience will relate to, while still tapping into those trends and experiences that really makes your content stand out. Then, I want ...

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