Pioneering “Skate Style” Snowboard Art: Jon Boyer & Geoff McFetridge

In 1992, Canadian pro Jon Boyer hired his friend Geoff McFetridge to create some unlike-all-the-other-shit graphics for his new pro-model snowboard on Barfoot. They were loud, expressive and created to hang on the snowboard shop wall. In this episode, Jen and Tricia sit down with Boyer (now an LA director) and McFetridge (now an acclaimed illustrator and artist) to talk about how Boyer’s boards challenged conventional notions of snowboard graphic art—bringing a skate ethos to a surf and ski driven world. They dip into the rise of the pro model age, the very first digitally created board graphic, techniques, inspirations, production fails, and of course—what the piles of royalty cash bought for these two young hooligans from Calgary, Alberta. Follow Going Off for more snowboard history.