Inside the Fastest-Growing Brand in Modern Aesthetics With Founder Michele Henry, Face Foundrie

FACE FOUNDRIÉ was born from a deeply personal need and built with a sharp entrepreneurial lens. After founding and scaling PRIMP to eight locations and styling nearly a million women, Michele Henry saw firsthand how underserved women felt when it came to accessible, effective skincare. Following the birth of her third child, she experienced hormonal shifts and skin changes that the market simply wasn’t addressing—so she created the solution. Designed from day one as a franchise model, FACE FOUNDRIÉ empowers other entrepreneurs to build scalable, community-driven aesthetics businesses with proven systems and brand power behind them. Under Michele’s leadership, the company has become one of the fastest-growing private companies in the Midwest, ranking #35 on the Inc. list. Michele’s impact has earned her recognition as an EY Entrepreneur of the Year, a Forbes-profiled founder, and a Minnesota 40 Under 40 honoree. With a proprietary product line and curated partnerships, FACE FOUNDRIÉ delivers results-driven services in a modern, approachable environment—bridging the gap between luxury aesthetics and everyday accessibility. In this episode, Michele also discusses: Transitioning from fashion to skincare Franchise marketing secrets: brand cohesion and local market dominance Designing fully customizable facials tailored to individual skin goals The no-downtime facial clients can’t stop booking The most requested add-ons, including dermaplaning Building a seamless brand experience from retail roots to skincare studios Why successful founders pivot fast–and don’t dwell on missteps Strategic nationwide expansion and scaling with intention We hope you enjoy this episode and gain valuable insights into Michele's journey and the growth of Face Foundrie. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Face Foundrie at www.facefoundrie.com and on Instagram at @facefoundrie Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at Wavebreak.co