417 – The Role of Your Website in Your Handmade Product Business

What is the role of your website in your handmade product business? Let's talk about this, because my answer may surprise you. The biggest misconception of eCommerce is the idea that putting up a website is the “do all, end all” of getting sales online. In reality, it’s just the beginning. Many people are shocked when they put so much time into getting their website set up, and designing the perfect layout before finally pushing the live button … but no sales come in. This situation is one I'm often asked to talk about at trade shows. Given that, I decided to record an audio version of my presentation on the purpose of your website, so you can take advantage of this information, too. My goal today is to get you thinking about your website and overall online presence in a whole new way. The Role Of Your Website In Your Handmade Product Business In this episode, you'll hear ... Your overall approach to marketing + 6 different channels you can use The true purpose of your website How your website is your HQ and all the roles it can fill The sections and content your site should have What your website can and can't do for you Two strategies for attracting people to your site and (of course), more! Tune into this special episode with Sue to discover the true role of your website and start making it really work for you! Resources Mentioned in this Episode GBU Topics Directory Content for Makers Inspired! Daily Planner Start with Confidence Join our community of handmade product makers Gift Biz Breeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, and learn new things. It's all there and we're waiting for you to join us! Finally, would you please leave a review? Thanks! It helps other makers like you find the show and build their businesses too. You can do so right here: Rate This Podcast