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GGW: Fair Game

Season 3, Episode 2: From Data to Deep Connection

April 20, 2026·47 min
Episode Description from the Publisher

In this episode, host Anika Howard sits down with Cassie Brickman for a candid conversation about what truly shapes an exceptional customer experience. Cassie shares why representation matters not just inside organizations but at every customer touchpoint. When customers see themselves reflected in the people serving them, trust deepens, comfort increases, and loyalty grows. Cassie also points out how comfort, trust, and human connection remain at the heart of every great experience, even in ...

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