102: Homepage SEO: Why Your Pretty Page Isn't Working

Your homepage has one job: tell people where to go — and right now, a lot of photography websites are dropping the ball. We're walking through exactly what needs to be on your homepage for both Google and your dream client, so you stop losing bookings to a pretty-but-confusing website. On this episode: Why your homepage structure is the backbone of your SEO — and what Google's actually reading The homepage sections that build trust, overcome objections, and direct visitors to book How to use clear calls to action in every section so no one leaves confused Download Melissa's Homepage Framework she mentioned in the episode here: https://pictureperfectrankings.myflodesk.com/homepage-framework Dig deeper into your business so you can book more clients with Alison's workshops. Map Out Your Marketing & Blog to Book are available now Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or <a href= "https://open.spot