Wild Rye's 10-Year Journey w/ Founder, Cassie Abel

Wild Rye is about to turn 10 years old, so Jonathan caught up with Wild Rye founder, Cassie Abel, to ask her about starting this self-funded, women-focused, technical outdoor apparel company back in 2016, and what has & hasn’t changed in the industry over the past decade. They also discuss product development, fundraising strategies, and how Wild Rye has navigated massive trade challenges. Cassie is a very open book, and today, she shares lots of great stories and insights.Note: We Want to Hear From You!Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email those to us here.RELATED LINKS: Momentous: livemomentous.com code: BlisterOneSkin: oneskin.co/BLISTERGet Yourself Covered: BLISTER+Order our 26/27 Winter Buyer’s GuideEnter Our Free Weekly Gear GiveawaysCHECK OUT OUR YOUTUBE CHANNELS:Blister Studios (our new channel)Blister Review (our original channel)TOPICS & TIMES:What is Wild Rye? (3:23)Changes Over the Past Decade (8:02)Category Expansion (13:14)Product Development (15:51)Finding the Fit (18:21)Independent Funding (21:59)Lessons Learned from Fundraising (24:35)The Impact of Tariffs (29:51)Wild Rye Today (38:52)Favorite Wild Rye Products (42:21)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.