Pulling Back the Curtain: How Things Actually Work at Global Ski / Outdoor Companies

Often on GEAR:30, we zoom way in on the particular design details of a product. But today, we zoom way out, and take a look at how some of the biggest, global, ski and outdoor gear manufacturers actually operate, with Jake Stevens (Rossignol); Jesse Ambrogi-Yanson (Armada); Joe Johnson (Salomon); and Sean Kennedy (Atomic).Note: We Want to Hear From You!Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email us at: info@blisterreview.comRELATED LINKS:Get Covered: BLISTER+Enter Our Weekly Gear GiveawaySee Our Blister Recommended ShopsCHECK OUT OUR YOUTUBE CHANNELS:Blister Studios (our new channel)Blister Review (our original channel)Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email us at: info@blisterreview.comTOPICS & TIMES:Shoutout: New BLISTER+ Members (1:55)Introductions (3:34)From Europe to the USA & Beyond (6:44)Armada: from the USA  to Europe & Beyond (16:33)Marketing Products: Domestic vs Global (18:12)Global Campaigns (29:54)Importance of Athletes for Brands Today? (37:08)Audience Questions:Customer Retention: Best Practices? (48:48)Importance of User-Generated Content? (56:17)Is Total Consumer Domination The Goal? (59:20)The Importance of Top Sheets? (1:05:58)Is Carving Becoming Cool Again? (1:09:55)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.