[Ep592] How IRON NEST Won Steam Next Fest and Launched With Nearly 1 MILLION Wishlists

In episode 592 of 'Coffee with Butterscotch,' the brothers welcome their first ever podcast guests Nick and Dominik, the team behind IRON NEST. Seth and Sam walk through the entire dev cycle with them, from how they chose the name and built a thriving Discord community to the marketing decisions that drove nearly a million wishlists. It's a candid conversation about pivoting on data, leaning into community feedback, and what authentic engagement actually looks like when it's working."How Many Dudes?": https://howmanydudes.comIRON NEST: Heavy Turret Simulator: https://store.steampowered.com/app/2950790/IRON_NEST_Heavy_Turret_Simulator/00:00 Cold Open00:40 Introduction and Welcome05:53 Understanding the Importance of Marketing in Game Development11:50 The Role of Key Art and Game Fantasy17:44 The Impact of Social Media on Game Promotion23:21 The Appeal of Unique Game Concepts28:54 Building Anticipation and Community Engagement34:55 Navigating Reddit and Community Engagement41:02 The Dynamics of Viral Content47:19 Leveraging YouTube Shorts for Game Trailers52:51 Strategic Marketing Decisions: Call to Action and Trailer Length57:28 Building in Public: The Discord Zoo Experience01:11:36 Creating Momentum: The Nestfest Strategy01:15:53 Learning from Playtest Failures01:20:51 Leveraging User-Generated Content01:24:42 Next Fest Launch and Wishlist Surge01:33:52 Understanding Demos and Playtests01:39:46 Funding Through Community Support01:40:48 Navigating Launch Timing and Strategy01:42:47 Community Involvement in Localization01:43:51 The Importance of Personal Touch in Marketing01:45:57 Finalizing Game Content Before Launch01:46:49 Community Support and Feedback During Development01:54:49 Empowering Community Engagement01:56:52 Optimizing Store Page for Launch02:00:49 Navigating Bundles and Discounts02:04:50 Launch Day Experience02:10:48 Community Impact on SuccessSubscribe on YouTube: https://www.youtube.com/@coffeewithbutterscotchSubscribe on Apple Podcasts: https://apple.co/1LxNEnkChat with us on Discord: https://discord.gg/bscotchSupport the podcast: https://moneygrab.bscotch.netLooking for help making and publishing your own games? Check out LudoKit, the web service we're building to help us with our own games: https://ludokit.com ★ Support this podcast ★