Jules Lund: The OG of IG.

Long before creators, subscriptions and direct-to-consumer media became the industry's biggest conversation, Jules Lund was building for a world most broadcasters couldn't yet see.In this wide-ranging interview, Jules explains what legacy media got wrong, why audiences matter more than platforms, and what every content creator should be focusing on in 2026. We discuss Tribe, Meta's algorithm changes, podcasting, apps, creators, influence, audience trust, and why 20,000 people who genuinely trust you may be worth far more than 500,000 followers.If you're wondering where radio, podcasting and creator media are heading next, this conversation is essential listening. Hosted on Acast. See acast.com/privacy for more information.