It runs in the family: How to navigate various crises in the world of family business

In this episode of season 5, Sandhya Sridhar, Oxford Saïd MBA and host, discusses the world of family business with fellow student Shwe Yee Win. Shwe Yee runs her family garment manufacturing business - SPZ Garment and Embroidery - in Yangon, Myanmar. She dives into her experience of working for her family business and elaborates on the times the business faced crises such as COVID-19 and the military coup in her country, and how these required constant strategic restructuring and revamping of the business model and functioning. She also shares her experience promoting women to the forefront of management by motivation and methodical planning. Featuring: Sandhya Sridhar - https://www.linkedin.com/in/sandhyas0594/ Shwe Yee Win - https://www.linkedin.com/in/shweyeewinsyw/ Resources: SPZ Garmet and Embroidery - https://www.facebook.com/spz.mm/ Link to the school website - https://www.sbs.ox.ac.uk/ Link to the podcast - https://www.sbs.ox.ac.uk/about-us/school/our-community/future-business-podcast/season-five