Texas Children's Hospital Legacy Golf Classic With Michelle Frankfort and Julia TenHoeve

How does a nonprofit expanding into a new community create a successful fundraising event to engage donors in a new market? Today, I talk with Michelle Frankfort, Lead Philanthropy Advisor, Special Events, and Julia TenHoeve, Ambassadors Manager of Texas Children's Hospital, to talk about one of their Austin-based signature fundraising events, the Legacy Golf Classic. Over the years, the Houston-based Texas Children's Hospital has provided world-class medical care for children. This has included a slate of highly successful fundraising events in Houston, including an annual golf tournament. In recent years, Texas Children's Hospital made the decision to expand into the Austin market with a new campus providing world-class healthcare for children in Central Texas. It has also hosted successful fundraising events such as the Legacy Community Golf Classic to engage the community and recruit new donors in a more informal, relaxed way. Michelle and Julia provide valuable insights on a range of topics, including tips on finding effective ambassadors to plant deep roots in your community, strategically segmenting donors and sponsors to keep them engaged and avoid burnout, the keys to hosting a successful gold tournament, and so much more. This is one episode you will definitely not want to miss.