
How does a nonprofit successfully create donor engagement opportunities that are galas for all donor levels that are fun and exciting? Today, I talk with Debbie Tate, Chief Development Officer of Texas Advocacy Project, to discuss the Black and White Ball, the organization's largest annual signature fundraising event. Over the years, Black & White Ball has steadily grown and become one of Austin's most successful annual signature fundraising events. One particular activation makes the event exciting and intriguing for donors of all levels: Mystery Gifts. This allows donors to make smaller donations and receive a gift equal to or greater than the value of the donation which is beautifully wrapped black and white wrapping paper that allows every donor to feel special. Debbie provides valuable insights on a range of topics, including creating a long-term planning strategy to ensure a successful gala, creating strong relationships between event chairs and a nonprofit, hosting a compelling live auction that encourages donors to give generously, and so much more. This is one episode you will definitely not want to miss.
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