A Conversation With Allyson Felix, 7-time Olympic Gold Medalist Turned Investor,

Allyson Felix, 7-time Olympics gold medalist turned investor, joins Portfolio Players for a conversation on the future of women’s sports, athlete-led investing, and the evolving business of track and field. Felix breaks down: • Her role shaping the vision for the LA28 Summer Olympics • Why track and field is at a pivotal moment globally • How athlete investors are becoming a more influential voice in sports • The strategy behind Always Alpha and backing women’s sports founders • Building Saysh and creating products designed for female athletes • The evolving ownership landscape and where she would invest next • Why representation at the decision-making level matters more than ever • What it takes to build lasting impact beyond competition This episode of Portfolio Players, presented by E*TRADE from Morgan Stanley, explores how athlete founders, capital, and long-term vision are reshaping the future of sports. Chapters: 01:27 — Celebrity Investors in Sports 01:47 — Intro: Assia Grazioli-Venier & Background 02:23 — From Tech to Juventus Boardroom 04:06 — Sports Teams as Modern Businesses 07:00 — Early Investment in Women’s Soccer 08:39 — Women’s Soccer Driving U.S. Growth 11:40 — Washington Spirit Investment Story 13:23 — Michele Kang’s Path to Ownership 15:24 — Why the NWSL Is Growing Rapidly 19:16 — Evaluating Teams Like Startups 21:41 — Celebrity Investors: What Actually Works 24:46 — Why Most New Leagues Will Fail 29:55 — Is Data Changing the Game? 31:46 — What She’d Invest in Next 34:31 — Career Advice & Closing Thoughts Portfolio Players is Front Office Sports’s original series exploring the deals, capital, and decision-makers shaping the future of sports business. Subscribe for more conversations with the industry’s top builders and investors.