How Max Loeb Built a 450K-Follower Sports Media Brand

In this episode of FTLC Podcast, our host Marcelo sits down with Max Loeb, founder of Loebs Leads, a sports media brand that has grown to over 450,000 followers through consistency, creativity, and a deep passion for storytelling in sports. What started in 2020 as a platform centered around football content has evolved into a growing media presence covering everything from the NFL and March Madness to Cleveland sports culture and behind-the-scenes experiences in the digital sports world.A graduate of John Carroll University and recently recognized as one of the university’s “Streaks on the Rise,” Max has built his career through discipline, audience connection, and an understanding of what it truly takes to grow in today’s media landscape. Alongside running Loebs Leads, he serves as Head of Audience & Growth at Thursday Sports, contributes to Honor The Land, and previously co-hosted The Dawg Check Podcast alongside former NFL Pro Bowler Eric Metcalf.Beyond content creation, Max stayed closely connected to the game through coaching, film study, and player analysis during his time at John Carroll University, giving him firsthand insight into the preparation, discipline, and mindset required to compete at the next level.In this conversation, he opens up about the reality of building a brand from scratch, the pressure that comes with consistency, the adversity that shaped his growth, and the moments where the vision for his future finally started to feel real.A conversation about patience, discipline, and the unseen work required to turn passion into something bigger than yourself.